Info about our partner / employer:

• a growing team of passionate individuals on a mission to help people start and stick to healthy habits. We know how difficult it is to keep the promises we make to ourselves in order to live better & healthier lives.
• In the past 6 years, we have gathered a powerful community of over 850,000 people globally where anyone from anywhere in the world can practice healthy habits at any time. Our digital and physical products, the App and the super cool medals, let people move along the virtual equivalents of iconic routes by walking, running, cycling, swimming and more through our 60+ virtual challenges.
• We are a global and diverse team (working from New Zealand, Romania, Nicaragua and other parts of the world) with an impressive growth record for the past 3 years, from 150k to 1+ million customers.
• We are excited to embrace challenges and bold ideas, which led us to partner with some of the biggest entertainment companies. We are looking forward to scale even more over the next 2-3 years striving to always be outstanding in everything we do and delivering more value to people around the world.

Location: Bucharest

We’re looking for someone with a technical foundation (ideally with past coding or web development experience) and a strong marketing performance mindset, especially in the DTC e-commerce space.

For the role:

• The main website sees over 200k sessions per week
• Run over 400 funnel tests across millions of sessions
• 39% conclusive testing rate, placing the CRO program among the best in the world
• This is a key leadership role with direct impact on customer growth, product launches, and the performance of multiple brands.
  
  

Responsibilities:

A Head of Funnel/Ecommerce Product Manager plays a key role in driving customer acquisition, optimizing conversion rates, and ensuring the top of the sales funnel is functioning effectively. 

🔍 1. Funnel Optimization & Customer Acquisition:

• Define and optimize the top-of-funnel strategy: driving traffic, increasing awareness, and engaging new users.
• Work closely with marketing, growth, and analytics teams to improve paid and organic acquisition channels (SEO, SEM, email, social, etc.).
• Develop and test landing pages, signup flows, and lead magnets to maximize conversions.

📊 2. Data-Driven Decision Making:

• Analyze funnel metrics: bounce rates, click-through rates, conversion rates, CAC, etc.
• Identify friction points in the user journey and prioritize product improvements.
• Use A/B testing and user research to validate ideas and measure impact.

🧭 3. Customer Journey & UX Ownership:

• Own the early-stage user experience: from awareness to account creation or first purchase.
• Ensure a seamless and persuasive onboarding experience.
• Collaborate with design and engineering to deliver high-impact UX/UI enhancements.

🛒 4. Ecommerce-Specific Focus:

• Optimize product discovery and browsing experience (e.g., navigation, search, filtering).
• Work on cart abandonment strategies, promotions, and pricing tests.
• Drive improvements in mobile shopping experience.

🤝 5. Cross-Functional Leadership:

• Partner with stakeholders across marketing, analytics, sales, customer support, and engineering.
• Translate business goals into product requirements and roadmaps.
• Align top-of-funnel initiatives with overall ecommerce growth strategy.

📅 6. Roadmap Ownership:

• Prioritize backlog based on impact, feasibility, and business needs.
• Own and communicate the product roadmap for top-of-funnel initiatives.
• Balance short-term growth experiments with long-term strategic bets.

Requirements:

Hard Skills:

• Technical background – You either studied coding, worked as a developer, or have substantial hands-on experience managing web developers and speaking their language;
• Funnel & CRO expertise – You’ve designed, built, and optimized acquisition funnels in DTC or e-commerce environments;
• Website product ownership – You understand how to manage a web roadmap, integrations, product launches, and performance improvements;
• Marketing knowledge – You’re comfortable working alongside media buyers, creatives, and email teams to build campaigns that convert;
• Analytical mindset – You’re fluent in interpreting funnel metrics (CAC, AOV, LTV, etc.) and A/B testing results to make data-led decisions;
• Team development – You’ve built or scaled a team before and know how to recruit, onboard, and grow high performers.
  
  Soft Skills:
  
• Strategic Thinker – You understand how funnels tie into broader business goals;
• Great Communicator – Able to bridge technical and non-technical teams with clarity;
• Organized Leader – Skilled at managing multiple initiatives and bringing people together towards common goals;
• Curious & Adaptable – Thrives in a fast-changing environment with multiple brands and priorities;
• Self - starter / self - driven - Able to constantly move things forward without guidance, proactive and always trying to improve things.

Benefits:

• You get all the usual benefits (hybrid/remote/office work up to you, private health insurance, a central office location in Bucharest, the best equipment, social team activities);
• Working with a cutting-edge untraditional Marketing team focused on always finding ways to increase performance testing different marketing strategies;
• Working on projects in collaboration with some of the biggest entertainment companies in the world;
• Marketing a great product for US, UK, CA and other big markets;
• A flexible work environment to ensure higher quality in everything we do: we love to make fast iterations in order to make something better, to quickly seize opportunities and are open to try new processes to ensure a better outcome;
• Personal development budget to constantly improve your skills.